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June 21, 2006
NEW SEED : NINA GRANEROD
by K A B I R

Granerod, a fresh graduate from Central St. Martins at 25, harks from a small town outside Oslo, Norway. She describes her graduating collection as "chic natural" or "nature breeze" taking influence from her Norwegian culture, inspired by strong independant women and outdoor activities like skiing. The look is very mish mash, masculine meets feminine, thin dresses over HEAVY coats.

Having specialised in the Fashion with Marketing degree this girl has really got her business brain switched on, with a high job position lined up. Granerod will be creative director at Norwegian label BIK BOK, which recently opened up a shop in Covent Garden and is expanding globally. We can look forward to her slowly sending ripples throughout the high street.

Photo: Mads Perch