January 3, 2008 Burberry: the beat by Jamie E17 Iconic British fashion label Burberry, will launch their next feminine, The Beat, this March. To create the right mood, perfumers Dominique Ropion, Olivier Polge and Beatrice Piquet were given music by Kasabian, Dirty Pretty Things, Razorlight, the Artic Monkeys and The Fratellis; the end result is a "Sparking floral woody juice with a typically British feel". The Beat by Burberry will be an Eau de Parfum, and will be available in 30, 50 and 75 ml or 40 ml Elixir Parfum. Matching body products will also be available. Photo: Agyness Deyn taken by K-Y-M from the huge screen at the launch party See pictures from the launch party