February 1, 2008 ODEUR: SHAPES OF AIR A/W 08-9 by Jamie E17 Odeur's A/W 08-9 Menswear / Unisex collection seeks to challenge the conventional notions of how basic garments are constructed. A playful relation to the silhouette, a focus on details and unexpected cuttings characterizes the Odeur collection, that includes jeans, shirts, hoodies and scarves. All garments are endorsed with scent of Odeur - an androgynous, clean, white and light scent. Odeur was founded in 2006 by designers Petter Hollstrom and Anna Lidstrom. Originally it was a final examination project from Berghs School of Communication, seeking to broaden the opinion of what design really means from a brand perspective. Photos by Knotan Odeur