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November 26, 2004
A Bathing Ape - Japanese Streetwear Hype
by Alysson Gothz

Japanese label "A Bathing Ape" is the new sensation for streetwear lovers. Designed by DJ Nigo and created in '93, A Bathing Ape has many celebrity fans like Puffy Daddy and Bobby Gillespie. Nigo is one of the top young fashion designers in his country and you can see his clothes adorning almost every kid in the streets of Harajuku, Japan's most trendy and fashionable district. More than just a fashion label, Nigo describes A Bathing Ape as a collective of style, music, fashion, hari, culture, and even food. And a lot of Attitude, of course.


A Bathing Ape article on i-D magazine