March 22, 2009 I HATE U by Gemma Winter I Hate U is the brainchild of Italians Gabriel and Alessio, fashion design and marketing students respectively. Their graphic prints focus not only on the celebrities of today but on the icons of the past, albeit it in a warped way, Chairman Mao is given a panda makeover whilst James Dean sinisterly asks "Do you want a ride?" The designers comment "I Hate U is a fresh and irreverent way of communication, using written messages and images" adding "For people who love to be noticed, and love to be watched and admired for their style." Tees are unisex and cost 70€ I HATE U