November 4, 2010 Diesel Sneakers not made for Running by Kenny Campbell Diesel are trying to break a world record! As part of Diesel’s ‘Be Stupid’ campaign they are planning to recruit over 300 piggy-back riders to run in a piggy-back race and break the official Guinness World Record. The first 200 people there will receive a free Kigu Animal Suit. They need over 300 Piggy-Backers to break the record, so whether you want to find out who’s the fastest on two trotters or support them in breaking a World Record, come and join in! Once we’ve smashed the record we’re inviting all competitors, winners and losers, back to our ‘Art Ark’ party, curated by Abi and filled with animals from her imagination. It’s happening this Saturday 6th November in Allen Gardens E1, London and they need your help! Join In