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May 24, 2005
The Levi's® Digital Arts Award
by Kenny Campbell

Now in its 3rd year, the Levi's® Digital Arts Award (LDAA) is expanding in all directions. For the first time entry is open to everyone, it has more categories to enter, and it will run for over six months. The LDAA 2005 will live entirely online, with everything needed to participate available to download from the site. All entrants will answer the same, simple brief: "Levi's® jeans are what you wear when you do what you do".
There are three new categories to choose from to enter, allowing a range of creative interpretations of the brief:
1. Image (JPEGs only)
2. Video/ Animation.
3. Interactive experience/game.

Pictured: Winning design 2004

To enter and more information