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September 10, 2005
Ya mum has got a big new necklace
by Kenny Campbell

And Yr dad is getting one too… Dominick Jones the jewellery designer, who has designed this piece, has based his idea on the classic Argos 'world's best mum and dad necklaces' that all council chic parents seem to wear! Dominick has played with the concept that if you change the scale of something you can change someone's opinion of it…i.e. from being a symbol of low class to high fashion by distorting the scale and its representation when worn. The graffiti influences in the letterforms are to emphasize a reworking of an idea, as apposed to a straight copy!

Made to order